Rob Lott from Calvert Trust Exmoor gives some simple tips on increasing your business through improving your accessibility and ensuring easy access
Have you ever lost a potential sale because the customer couldn’t access your premises, service or information?
There’s a very good chance that if you have, you won’t even know about it.
Why should I bother being accessible?
Putting aside legislative requirements and moral / social arguments around being accessible, improving your accessibility actually makes good business sense.
The Office for National Statistics says that there are 11 million people in the UK with ‘a limiting long-term illness, impairment or disability’; according to VisitEngland accessible tourism alone is worth over £2 billion a year to UK businesses. Factor in this large potential market, and the realisation that many accessibility improvements are actually going to be of benefit to all of your customers not just those with access needs, and it is easy to see the business case for making access improvements.
Some access improvements can be costly and require specialist equipment, but there are many low / no-cost improvements thatyou can make.
Read the full article in Business Action online.
• Rob Lott is head of communications for Calvert Trust Exmoor, and is passionate about encouraging all types of businesses to realise that good accessibility is good for business.