Unsocial media

Duncan Casburn of Flint Hosts
Duncan Casburn of Flint Hosts

Duncan Casburn of Flint Hosts asks how social is social media?

Is the term ‘social media’ the ultimate oxymoron?

Have we become victims of Orwellian doublespeak by delving into the depths of social media addiction, in doing so becoming ironic social hermits, all hidden away behind iPads and smartphones with no interest in the outside reality?

I am reminded of the scene in Ocean’s Eleven where Basher (played by Don Cheadle) is watching the demolition of a building on TV oblivious to the fact it’s taking place in the real world right outside his window.

Online I have been guilty of the same crime: I have found myself admiring pictures of landscapes and other equally beautiful images, whilst the amazing views right on my doorstep go unnoticed . . . and I live on the coast in Devon.

Maybe they don’t look as good without an Instagram filter to enhance them?

Social media has permeated every facet of our lives. No one just enjoys a concert any more, they have to film it. Likewise no one eats a meal without instagramming it first.

It seems we can’t even make a decision without tweeting about it.

But still I love social media, and as a result I have lately found myself pondering these things through the lens of the office.

Read the full article in Business Action online.

• Duncan Casburn is head of business development and marketing at Flint Hosts, which provides award winning, premium quality, enterprise level, fully-managed cloud hosting combined with unparalleled service levels from its 100% UK-based team.

  • tel: 08000 274362
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  • web: flinthosts.co.uk
  • Twitter: @flinthosts

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