The France 2023 Organising Committee has announced that Aramis Rugby, a family-run business based in South Molton, has been appointed as Official Supporter of Rugby World Cup 2023.
Aramis Rugby will provide training, grounds and fitness equipment to the 20 participating teams at Rugby World Cup 2023, including the world’s most advanced digital analytical scrum machines. Developed through Aramis Rugby’s unrivalled manufacturing expertise and investments in R&D, the ground-breaking innovation offers previously unavailable individual and scrum unit data to give coaching teams analytical insight into training and physical scrum performance.
Claude Atcher, France 2023 chief executive officer, said: “I am thrilled to welcome Aramis Rugby on board as an Official Supporter of Rugby World Cup 2023. Providing the participating nations with the most advanced training equipment available is of the upmost importance for the organising committee. Through Aramis Rugby’s innovative technology, all 660 players of the next Rugby World Cup will have everything they need to perform on the world’s biggest rugby stage.”
Vikas Mahajan, founder and chief executive officer of Aramis Rugby, said: “Being named as Official Supporter of Rugby World Cup 2023 is the biggest milestone to date for Aramis Rugby, and one that we are hugely proud to achieve. At the forefront of our business is investing in world-leading technology to provide players, clubs and the sport with the best-in-class training equipment. We are honoured to be able to bring this level of innovation to the biggest sporting stage in rugby and are very excited to see what France 2023 will hold.”
The original family business was established in India in 1927 and first manufactured hockey sticks for the Olympics team before making cricket bats. The present company, founded in 2003 by Vikas and Roshni Mahajan, is one of the world’s leading manufacturers of rugby equipment, which includes scrum machines, balls, training equipment and high-performance kit and clothing, and is one of only a few rugby equipment brands to manufacture its own goods. Aramis Rugby is proud of its Indian heritage and operates its manufacturing processes from both its family factory in Punjab and at its Devon headquarters.
Former England international Will Greenwood, commented: “Having coached and played at Rugby World Cups, I fully understand the need for new innovative coaching methods and practices to develop a winning team. Aramis Rugby’s digital scrum machine is one of those innovations that can help players and coaches reach the next level by providing them with a new level of insight into performance and is therefore fit for the biggest stage in rugby.”
Rugby World Cup 2023
Rugby World Cup 2023 will take place in France from 8 September to 28 October 2023 with matches played in nine venues across 10 host cities. The tournament will be the 10th men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.
RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football in 1823 by showing ‘a fine disregard for the rules’ in catching the ball and running with it.
• Details france2023.rugby
Aramis Rugby
In addition to supplying top class rugby teams both internationally and in the UK, Aramis Rugby is a staunch supporter of the business community where it is based in North Devon and for three years founder and chief executive officer Vikas Mahajan has volunteered as a judge in Business Action’s North Devon Business Awards.
• Details aramisrugby.co.uk
